We stay in the music with Volkswagen and Planeta Terra Festival Sao Paulo . The German manufacturer has commissioned its agency AlmapBBDO communicate with a young target on his FOX.
In response to brief, the agency chose to use the on and off with the first in a series of tickets for the festival hidden in the city. On the other hand, an online platform was created where visitors could find the city on Google Maps. Then through twitter and hashtags # foxatplanetaterra the city map zoomed on the whereabouts of the tickets and that depending on the number of tweets generated with the hashtags. It was finally to be the fastest way to get there and get their seats.
The transaction enabled this thread Twitter to be the most popular in Sao Paulo in only two hours.
Source: Adsoftheworld
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