Friday, January 14, 2011

How To Trace Short Motherboard

Oculus has seen ... Bruce Lee destroy the YouTube channel of Cetelem

It's back (a little late) Oculus. I took a few days if the community manager of TBWA / Paris had not sought to discuss the new campaign is Cetelem. So thank you to him to give me the leg up and Happy New Year to all. So much for the Me!

The impersonators of Marilyn Monroe, Michel Polnareff, Michael Jackson, Bruce Lee and Cetelem aka post-it man is back with TBWA / Paris & TBWA/365 with the same slogan: "It does not look like Cetelem Cetelem to make."
Three films release mini web series were presented in preview channels on YouTube, Dailymotion and Wat since late December. The five protagonists are portrayed in a humorous way showing attempts to imitate Cetelem.




In parallel, the agency has set up a dressing screen personality of his YouTube page showing a dead ringer for Bruce Lee farting shot and destroying the screen. The customization is done at the end when Bruce Lee speaks directly to bloggers contacted by TBWA. You will find here the example of Thomas Clement. To flatter the ego of e-influencers and to talk about the campaign.

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