Idmacif.fr, a company of insurance group Macif, is the first low cost auto insurance 100% web. Idmacif , specializing in auto insurance exclusively launched his campaign with a complementary health 100% online.
The strategy is to show that this type of product is not as complicated as might think everyman and make it a little more fun. To represent the offbeat, the agency created a character client Idmacif ... Eddi.
Eddi has its own facebook profile where he explains that since he endorsed idmacif, life is simpler and more fun for him.
Four videos viral complement the device.
0 comments:
Post a Comment