The RFID (Radio Frequency IDentification) is already used in many areas but with the implementation in our future technologies will simplify many everyday tasks. Soon all smartphones will be equipped with this technology and already places like Nice have understood the importance of equipping an entire city.
Today the Swedish brand WeSC uses this technology to offer a unique experience for owners of their range of hi-tech shoes. These are the students of Hyper Island who are behind the project WeSC KarmaTech.
The principle is simple, once registered Internet user can connect his shoes to his Facebook, Twitter, Flickr, Foursquare ... A community of sneakers is created, they can interact with each other, provide information on the location where we found through social networks or even get discounts at a shop.
Source: Marketing Alternatif
Source: Marketing Alternatif
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