I thought speak only of the attempt records of Oreo cookie, the World Guinness Book. We know that Oreo was one of the most active brands on social networks with Starbucks, Coca-Cola and Skittles. They wanted to prove they could count on their fans by beating the likes record on a single post on Facebook 24H. Record broken since 45,000 were necessary likes exploded 114 619 likes to run out of time. Anyway ...
This first record allowed me to discover a more or 5 other records, they beaten by Mitsubishi. To present two of his 4 wheel drive, the Japanese manufacturer and the agency 180 Los Angeles went in Canada's Far North to demonstrate the product in extreme situations:
- The greatest distance traveled by a vehicle in the direction reverse snow in 30 "(300m)
- The shortest braking distance of a vehicle on the ice (56.2 m)
- The largest number on a loop circuit in 8 2 ' (3 laps)
- Tours fastest circuit on a square (19 ")
- fastest vehicle on a slalom ice (1'11 ")
The new campaign recess reuses these records in TV (two spots), digital (homepage, banner), Social networks and RP. All the digital part refers to the Mitsubishi site offering behind the scenes to see the records.
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