For the launch of its Facebook fan page, Whiskas and its agency TBWA \\ Paris went from a simple challenge that we could not show that we have a pet on the network while it is possible to display her sexual preferences, political opinions or languages spoken.
Whiskas is launching the application "for your cat meowing " which can record meows of protest, through your microphone or pre-recorded, you can publish on your wall and invite friends to join the cause. Fans can also add a badge to their profile picture to support the operation.
Update: The operation is successful because the page has registered more than 20,000 fans in 4 days
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